INTRODUCTION:

Email marketing can be defined as the method of sending a commercial message, to a group of people, using email.

Every email that is sent to a potential or current customer is considered email marketing. You can send discounts, promotions and notify your customers about new products through email marketing.

 

DEFINITION:

By using electronic email for promoting your brand and developing relationships with potential customers is known as email marketing.

Each time a company sends out an email apart from confirmation of purchase or answering queries, it is considered to be email marketing.

It can include anything about the brand. It can be updates about your brand’s new policy, or promotions of sales and exclusive discounts. Email Marketing is also used for informing your customer certain details, For example, The details about the natural disaster that happened what that brand and when the brand will recover from it?

Email Marketing allows the brands to keep their customers well informed and updated, but, you have to be careful and should make a strategy about email marketing because continuous emails can annoy the customers, and eventually your emails could land in the spam box.

 

WHY EMAIL MARKETING IS IMPORTANT?

In today’s world when we have video, artificial intelligence, virtual reality, and whatnot, it seems that email marketing has lost its charm.

But the truth is, Email marketing is still going strong and is possibly one of the best strategies to grow your business.

The reason is email marketing is still ranked as the most effective marketing channel and ranks higher than social media, SEO, and affiliate marketing.

Why is that so? Because data shows that most people use email and this number increases every year.

Because with the help of email marketing you own the connections and the best part is you don’t have to worry about algorithm changes like the other digital marketing strategies where you have to constantly keep updated about the search engine’s algorithm to rank higher.

Now, we have a clear idea about what is email marketing and why is it still the best strategy. Now let’s have a look at its working.

 

THE WORKING OF EMAIL MARKETING:

It is easier to set up and track an email marketing campaign, which is great for startups or small businesses. The way you do that is you can add a newsletter sign-up option to your website, for instance. When people sign up, you can send newsletters to a growing audience. You can also take customers to the newsletter from your social media profiles.

The best thing about email marketing is that is not pricey and easy to do. Compared to other types of marketing, emailing is an inexpensive way to update your customers about your brand’s products or services.

A regular newsletter is an easy as well as an effective way to send updates about your brand, exclusive discounts, and special offers.

Email software also makes it easy to schedule automated promotional emails for customers who did not have purchased the products till then.

Email marketing allows you to target your particular audience or you can even choose specific customers. For Example, one of your loyal customers has a birthday so you can send them special birthday discounts to increase your purchase and keep that loyal customer.

Another example is if your customer’s order is late due to some circumstances you can send them a discount voucher for compensation to the specific individual.

This type of personalization helps in developing and maintaining a good relationship with your customer. In this way, you can increase sales and gain customer loyalty.

 

EMAIL MARKETING STRATEGY:

We have listed down a few strategies for making the most of your email marketing campaigns.

Build Your List

First of all, what you need to do is whether through your website, or your store or at an event, make it clear when customers are opting in to receive your emails.

Follow the Law

Email marketers must follow the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing an easy way to unsubscribe, and including your name and address at the end of the emails.

Mixing Your Messages

Sending one kind of mails can result in losing customers. You should send different types of mails, some informative, some related to discounts and some regarding the promotion of products.

Respecting Your Subscribers

Treat your subscribers well. Remember that your customers are trusting the information you are giving to them and they deserve your respect. If you want a chance to convert them from customers to fans and even the loyal fans of your brand, then make them feel special.

Schedule Your Mails

You should make a schedule if you’re doing a newsletter. Sending out an email with a decent gap will be more beneficial.

Optimize for Mobile

Today, people use everything on mobile which means, if your email doesn’t display correctly on mobile platforms, most of your audience is going to think you don’t know how to properly craft an email.

 

HOW TO MAKE YOUR EMAIL MARKETING LIST?

Known commonly as email segmentation.

It is the practice of splitting up your email list into a more targeted audience.

Here are a few ways to segment a larger email list:

 

• Customer list who have not bought the product yet.
• The subscribers of the newsletter.
• Daily email list.
• Demographics, such as region, job title, and age.
• Interests, such as marketing or information technology topics.

 

Just like targeting a particular audience, categorizing email lists will help you gain customers and get more purchases.

For example, some customers want both product and discount updates, while others might only want to hear about new products. So segmentation will help you in this manner.

 

THE FUTURE OF EMAIL MARKETING:

The future is bright as email is a professional way of promoting your brand and you can gain more customers by building a good email marketing strategy. You can get more customers by connecting your social media to your email marketing.