INTRODUCTION:

Did you know that content marketing has been around far longer than the Internet?

Because content marketing is about storytelling, and we love people who tell us interesting stories since our childhood. Let’s have a look at what is content marketing and how it works for certain products.

 

DEFINITION:

Content Marketing can be defined as the strategic marketing approach that is mainly focused on creating interesting, valuable, and consistent content to attract and retain the targeted audience and, ultimately, to drive the attention of profitable customers.

Content marketing can also be defined as a long-term strategy that focuses on building a strong relationship with your selected audience by giving them interesting and great quality content that is very relevant to them consistently.

What is great about content marketing is it shows that you care about your customers.

In today’s world attention is the most valuable resource and customer feel good when he/she observes that they are given attention, and content marketing is the best way to do so.

 

CONTENT MARKETING IN DETAIL:

The foundation of content marketing is very simple, high-quality content and storytelling, and it has been around before the term itself.

Product marketing was once done by going door to door and describing the pros of the product and making every possible effort to sell that product, these were the first offline content marketing activities that were before the Internet and social media.

But today, online content marketing has become famous as it is easier and more time-saving. You can tell the description of your product to a targeted audience and selected region.

You can split the content marketing efforts these days into three categories:

• Online: deals online only that is through the internet.
• Offline: deals in person or physical content marketing.
• Hybrids: It combines both online and offline content marketing.

 

STRATEGY:

Thousands of content marketing strategies are present today.

There was a time when marketers only had few options that were namely bandit signs, magazines, and newspaper ads but despite limited choices, they had the chance to put catchy words in their ads, attractive pictures in the ads, and ad placement.

But today, the content marketing strategies are several and you can use the strategy that best fits your requirements.

While shaping the strategy keep in mind that the most important thing in the content marketing world is to deliver the content to the right audience.

Of course, you’ll probably want to adapt this to fit your audience and marketing theories.

 

According to Content Marketing Institute:

 

Here are the tricks that you should follow when creating a content marketing strategy:

• Your strategy should outline your key business and the need of consumers that is to make them feel that your product or service is best to solve their problem.
• The goal is to grow your business and you can only achieve this goal if you will have a great audience.

• Today attracting customers through social media, Internet space, self-publishing companies, and free graphic design tools has become very easy.

 

CONTENT MARKETING HISTORY:

Content marketing has been around us and there for hundreds of years, the method has changed over time but the goal is the same:

• Find the customer’s problem.

• Solve it.

 

WHY IS CONTENT MARKETING IMPORTANT?

Now the question is why should a business use content marketing? Why it’s important? Let’s talk about it now.

You should use content marketing or not, it depends upon your requirements. Let’s dive deeper now.

Yes, the content marketing world is more competitive than it has ever been before. Take the example of Google, every time you search something, millions of results are present but what you see are the only top ten. This means that good content is important but keyword research as well as delivering that content to the right audience is also very important.

It doesn’t matter if you have a coffee shop or a clothing store, content marketing will help you stand out in the crowd.

So, it’s totally up to you either you want to use content marketing or not but a great number of businesses today use it.

 

HOW CONTENT MARKETING WORKS?

Many people today go straight from discovery to buying the product but the greater percentage of buyers first discover your website, research about your product, spend a few months thinking about it and then buy it. The main thing to notice is that people take a lot of time to buy a product and in the meantime, you can convince your customer to buy your product with the help of quality content and a good content marketing strategy.

 

THE FORMS OF OFFLINE CONTENT MARKETING:

Offline content marketing can be done using the following:

• Television
• Radio
• Newspapers
• Books and Blogs
• Comics etc.

But in today’s world, most of the content marketing is done online.

 

THE FORMS OF ONLINE CONTENT MARKETING:

Now that you are fully aware of the details of content marketing and offline content marketing now let us discuss on what are the platforms on which it is done today.

 

Social Media

In today’s world, social media is the most powerful type of digital content marketing platform. You can attract the attention of a great number of customers through social media platforms.

And if you are running an ad, or promoting your webpage you can also select the audience and this audience can bring great traffic to your website.

Live Video

It is also a great way of content marketing by interacting with your customers and answering their queries in real-time.

Paid Advertising 

Writing quality content and driving traffic to it through advertisements is also a good way of content marketing.

You can run your ads according to your preferred social media platform and you can also specify the spending amount, audience, and region in which the ad will show.

Graphics and Images

By making your ad interactive with the help of good images and graphics combined with the quality content you can also drive the attention of customers.

 

A FEW EXTRA CONTENT MARKETING TIPS AND TRICKS:

Here are a few tips that will help you build a great strategy for your product or service’s content marketing.

• You should always pay attention to your analytics. For this purpose, Google Analytics will give you all the information.
• Run A/B testing to test two pieces of content that are identical except for one thing, it can be anything like the title. The testing will remove all the factors except for the one you want to examine, giving your test accurate results.
• Keep your content schedule organized.

By the combination of these three, you can build up the best content marketing strategy.